CUTE and naughty aptly describes the exclusive Vespa LX 150 variant which has “bitten apple” motifs harking back to a memorable Vespa advertising campaign in 1969. Distributed by Naza Premira Sdn Bhd, the Apple Edition comes with apple motifs that are playful, vibrant and pays homage to part of Vespa’s history.
The original advertising Italian slogan of Chi Vespa mangia le mele roughly translates to “If you ride a Vespa, you take a bite out of the apple,” which connotes a cheeky and bold act that sets one apart from the crowd.
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