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Published: Wednesday July 30, 2014 MYT 12:35:00 PM
Updated: Wednesday July 30, 2014 MYT 1:29:44 PM

Mothers and daughters team up for fashion brand Jaeger

Jacquetta Wheeler and her mother, Tessa Codrington.

Jacquetta Wheeler and her mother, Tessa Codrington.

Fashion models Jodie Kidd and Jacquetta Wheeler and designer Jasmine Guinness star in Jaeger’s latest campaign, and they’ve brought their mums along.

Celebrating the 130th anniversary of the brand, Jaeger has unveiled a new campaign for the winter months shot by Josh Olins. Model, equestrian and occasional race-car driver Jodie Kidd appears with her mum Wendy (who used to model for Hardy Amies), while former face of Gucci, Jacquetta Wheeler posed with her mother, photographer Tessa Codrington. 

Jasmine Guinness and her mum, Liz Casey.

The sextet was rounded out by Jasmine Guinness, a former model and now designer and of course a member of the famous brewing dynasty, who was captured with her Irish-born mum Liz Casey.

“Each duo shares an inherited sense of refined style,” explained Colin Henry, Jaeger’s CEO. All of the women wear pieces from the Jaeger Fall/Winter 2014 collection.

One of the hottest photographers in the industry, Olins has also shot this season’s campaigns for labels including Adidas Originals Blue, Balenciaga Menswear, AG Jeans, and Iro. Other mother-daughter fashion ads include Givenchy’s Fall/Winter 2013 campaign which featured Carine Roitfeld and Julia Restoin-Roitfeld, and Jerry Hall and Georgia May Jagger’s work for Sunglass Hut. — AFP Relaxnews

Jodie Kidd and her mother, Wendy Kidd.


Tags / Keywords: Family & Community, Jaeger, Mother, Daughter, Model, Fashion

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