Your home is where H&M wants to be

Fresh ideas: H&M Home's latest collection includes gorgeous soft furnishing for the bedroom.

Home is where H&M is. While the Swedish company is better known for its fast-fashion clothing line, it also has a range of gorgeous home furnishings that's becoming just as popular. 

H&M Home was launched in 2009 when the products were restricted to the company’s websites in selected European countries, including Denmark, Finland, Germany, Norway, the Netherlands and Sweden. In fact, the US only launched the home line last year. Such was the exclusivity afforded by H&M before, which made its products all the more sought-after by home decorators.