Toys R Us' Stockholm superstore goes gender-neutral

Nerf guns for guys and gals. The gender-neutral concept in games and toys is slowly but surely taking root everywhere.

With more parents advocating gender equality, toy retailers are making an effort to move with the times.

IN a huge Toys R Us warehouse on the Kungens Kurva retail estate in south-west Stockholm, cute and cuddly rubs shoulders with cool and crazy – closer in layout to the jumble of a child’s bedroom than a normal store.