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Wednesday September 4, 2013 MYT 12:00:00 AM
Wednesday September 4, 2013 MYT 8:04:32 AM
by sheela chandran
‘Through Nestle’s Family Day, we hope to enhance the quality of family life with healthy and fun activities,’ said Hofbauer (left) . Standing beside him is Kumaran Nowuram, Nestle Malaysia/Singapore director of sales.
Nestle Malaysia is giving out loads of prizes that foster family togetherness through its Family Day Bonanza contest.
GATHERING with family and friends is an important part of healthy living. While this can be a challenge due to the hustle and bustle of life, it is nevertheless important to master the art of juggling our schedules to ensure we have family time.
Understanding this, Nestle Malaysia has announced its Family Day campaign which is aimed at encouraging families to bond with each other.
“As the old adage goes, ‘A family that plays together, stays together’; it is important to make time and strengthen ties between parents and children. Through Nestle’s Family Day, we hope to enhance the quality of family life with healthy and fun activities,” said Nestle Malaysia/Singapore region head Alois Hofbauer during the launch of the Family Day campaign in Kuala Lumpur recently.
The campaign introduces Nestle Malaysia Family Day Bonanza contest where consumers stand a chance to win prizes worth up to RM2,600,000.
Nestle is giving out loads of food, entertainment and holiday vouchers to its customers to enable them to bond and strengthen ties with their family.
“Family ties are important and this is in line with the objective of the campaign which is to enhance and rejoice in family togetherness among Malaysians,” said Hofbauer.
Consumers aren’t the only ones who will benefit from the family-themed prizes. For every submission of a valid entry form, Nestle Malaysia will donate RM1, with the proceeds going to selected orphanages. Nestle hopes to raise RM1mil.
“Some children don’t live in intact families due to divorce, separation or death. This can result in children growing up in non-traditional family set up where a single parent has to raise them. There are also those who grow up in orphanages and foster care homes when their parents are unable to look after them.
“Children need love and care and it is important to help them through social support and funding. Through our contest bonanza, we aim to raise funds to help the needy,” he explained.
To make the contribution even more meaningful, Nestle Malaysia will organise dinners at the orphanages. Its staff will join in to interact with the children.
“We want to add value to our contribution. It’s not merely presenting a cheque but more to enable our staff to give back to the community by helping these children,” Hofbauer added.
There are two tiers to the contest – one that offers consumers 600 daily prizes of attractive vouchers worth RM1,000, and the grand finale where consumers go through an elimination challenge to win cash.
For the latter, 20 first prize winners will walk away with up to RM100,000 each, five second prize winners will walk away with RM6,000 each and five third prize winners will win RM3,000 each.
Vouchers up for grabs include vouchers for dining, and holiday packages, as well as for gadgets such as TVs, mini tablets, cameras and handphones.
The contest runs till Sept 30.
>For more details on the Family Day Bonanza contest, call 1-800-88-3433 (weekdays, 10am-5pm) or go to nestle.com.my/family.
Giving back to the community
COMMUNITY initiatives have always been part of Nestle Malaysia’s corporate social commitment.
In 2010, the company launched a Healthy Kids Programme to improve nutrition knowledge and promote an active lifestyle among primary school children. The programme, which commenced two years ago, has so far reached 200 students in six schools in the Klang Valley.
Healthy Kids Programme has a two-prong approach – the awareness component (workshops and a website: healthykids.org.my) to reach out to the masses, and a research component (a longitudinal research study) to develop, implement and evaluate the effectiveness of nutritional educational modules.
“The programme is focused on basic principles on healthy eating, active living, basic hygiene and disease prevention. At the end of the three-year programme, education modules will be presented to the Ministry of Education so that they can be utilised by schools throughout the country,” said Hofbauer.
There was also the three-year Project RiLeaf – which started in 2010 – a reforestation initiative at the Kinabatangan River in Sandakan, Sabah to help sustain and create a landscape where nature, people and agriculture (oil palm) can harmoniously co-exist in their need for water.
The initiative will see the reforestation of 2,400 hectres of land along the Lower Kinabatangan River and aims to create a natural riverine buffer that will minimise the impact of soil sedimentation and chemical run-offs, giving the river a chance to repair itself over a course of time.
In addition, the project also hopes to educate smallholder farmers to implement sustainable agricultural practices in their daily farming activities by using natural fertilisers and pesticides and by reducing chemical usage.
Nestle Malaysia chalked a milestone after planting 100,000 trees along the Lower Kinabatangan River last year.
In Feb 2012, the company went on to launch Paddy Club to assist farmers in Kedah through a rice-growing sustainability programme that uses environmentally friendly approaches to manufacture infant cereals.
The programme also aims to provide additional income to paddy farmers while bringing about environmental benefits through more efficient water usage and reduction of greenhouse gas emission by the commercialisation of the Semi-Aerobic Rice Intensifaction (SARI) method.
The semi-aerobic water controlled initiative allows farmers to work with minimised exposure to hazardous chemicals. It also helps conserve water, reduce methane and their environmental footprint. It provides farmers with better potential to earn extra income by having them deal directly with Nestle and cutting out the middle man, while Nestle has access to reliable and controllable source of rice for infant cereals manufacturing.
“About 400 farmers are engaged in the programme. They are taught an organic way with environmentally-friendly methods to increase high quality yields which are used in many of our products. It’s a win-win situation for everyone – we invest in farmers and they provide us with quality products. This is part of Nestle’s ‘Creating Shared Value’ – we can create long-term stake holder value and benefit society.”
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Lifestyle, FAMILY: NESTLE'S FAMILY DAY BONANZA
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