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Thursday September 19, 2013 MYT 12:30:00 PM
Thursday September 19, 2013 MYT 2:18:05 PM
by tim molloy
Jimmy Fallon (right) with guest Hugh Jackman on the talk show. Fallon will be featuring live ads in 'Late Night With Jimmy Fallon'. -- AFP/Getty Images/Jamie McCarthy
Viewers get the chance to pit their ideas for ads, and then see them performed on TV.
Late Night With Jimmy Fallon thinks it has a way to make you watch advertisements: By letting you write them, and see them performed live.
Beginning with Thursday’s episode, the show will feature live ads based on viewer suggestions, the New York Times reported.
In a promotion with Lexus, called It’s Your Move After Dark, viewers will be invited to suggest ad ideas through social media. Four improv groups will then act some of them out, live, from below the Brooklyn Bridge in New York.
During an early break in the episode, viewers will be asked to submit ideas using the hashtag #LexusIS. The ads are supposed to help build buzz about Lexus’ 2014 IS model.
One of the four groups – Fun Young Guys, Magnet Theater Touring Company, MB’s Dream and Stone Cold Fox – will then perform ads inspired by the suggestions.
The ads are an attempt to address one of the biggest problems for broadcasters: How to get viewers – especially younger ones like Fallon viewers – to watch advertising. NBC did not immediately respond to a request for comment from TheWrap.
NBC made a previous attempt this month by incorporating trivia into ads for Million Second Quiz. The show earned fairly low ratings, however.
As the Times noted, live ads were once fairly typical on television. Advertisers would use the power of live television to show viewers how quickly a Polaroid picture could develop, for example. — Reuters
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Entertainment, TV, talkshow, Jimmy Fallon, live advertisements
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