Music

Published: Monday June 2, 2014 MYT 5:13:00 PM
Updated: Monday June 2, 2014 MYT 5:18:29 PM

Korean superstar Psy is the most popular artist of the digital age

Rapper’s Gangnam Style video garners two billion YouTube views and counting.

The wildly popular Gangnam Style music video cemented its place as one of the defining soundtracks of the digital age, smashing through the two billion barrier on YouTube.

The infectious and satirical mega-hit by South Korean pop star Psy became a worldwide sensation, fuelling a South Korean K-Pop trend after it was first uploaded to the popular video sharing platform in July 2012.

It continues to garner thousands of looks daily and already was hundreds of thousands above the two billion mark early Saturday.

Psy’s horse-riding-style dance moves in Gangnam Style have been mimicked in a myriad of videos uploaded to YouTube in various languages.

South Korea’s most successful recent export has also gained currency beyond YouTube, becoming often copied, much parodied and endlessly analysed.

Psy took the world by storm with his Gangnam Style music video. - AFP

Gangnam Style actually pokes fun at how the common man fantasizes about life in the fast lane, as symbolised by the ritzy area in Seoul known as Gangnam,” wrote an analyst in the renowned Harvard Business Review a few months after the release of the song, which by then was already a massive viral hit.

“The anti-materialism theme in the time of a global recession has helped broaden the appeal of the song,” the analysis said.

The song’s breach of the two billion views mark was a first at YouTube, where in February Baby by Canadian pop singer Justin Bieber became the only other video in the billion-view club.

“Two billion views; they are very honourable and very burdensome numbers,” Psy said in a statement. “With the appreciation, I will come back soon with more joyful contents!“

His follow-up song Gentleman set the record for the most YouTube views in a single day – 38 million – on April 14, 2013.

Meanwhile, the Wall Street Journal reported Saturday that Psy’s new song Hangover, a collaboration with rapper Snoop Dogg, was set for worldwide release on June 8 during a live broadcast of Jimmy Kimmel Live!, a US late-night talk show.

The new creation reportedly will be “completely different” and display Psy’s hip-hop side, his handlers told the newspaper.

The “Gangnam” in the hit song’s title refers to Seoul’s most upscale residential and shopping district lined with luxury boutiques, top-end bars and restaurants frequented by celebrities.

Psy sings about being the “guy who downs boiling coffee in one shot” and who “goes completely crazy when the right time comes.”

The video, which satirizes the area’s self-importance and ostentatious wealth, has Psy breezing through a world of speed boats, yoga classes and exclusive clubs while performing an eccentric horse-riding dance.

Only three percent of “Gangnam Style” views at YouTube have been from inside South Korea, underscoring Psy’s global appeal.

– AFP

Tags / Keywords: Entertainment, Entertainment, Entertainment, PSY, Gangnam Style, YouTube

advertisement

Most Viewed

advertisement

advertisement