Music

Published: Sunday March 23, 2014 MYT 12:00:00 AM
Updated: Sunday March 23, 2014 MYT 9:02:11 AM

Happy feet with Taylor Swift

For her latest tour, pop princess Taylor Swift (second from right) wears Keds footwear on stage.

For her latest tour, pop princess Taylor Swift (second from right) wears Keds footwear on stage.

Keds is sponsoring the singer's RED Tour.

FANS of Taylor Swift are no doubt looking forward to her Kuala Lumpur concert in June.

Now, they can emulate what the seven-time Grammy winner wears on stage, at least in terms of her footwear.

Keds has announced its sponsorship of Swift’s The RED Tour, making stops throughout Asia. The critically-acclaimed tour – which has reached over 1.5 million fans in sold-out arenas on three continents thus far – includes stops in Jakarta, Manila, Bangkok, Singapore and of course, KL. The tour in this region is presented by Cornetto.

Each venue on Taylor’s Asian tour will feature the Keds Style Studio, a unique interactive pop-up brand experience where fans can learn more about Keds footwear, how to be brave with their personal style, take photos and win prizes.

Throughout the tour’s Asian leg, Keds will be running a series of giveaways that include seat upgrades and backstage tours. Follow Keds on their Facebook, Twitter and Instagram accounts for information on how to get in on the action.

The tour sponsorship marks an exciting new chapter in Keds’ presence in Asia, marked by an unprecedented growth cycle and demand from fans over the past several seasons.

“We’re thrilled to be part of Taylor Swift’s tour, and to be offering our fans fun and exciting ways to experience Keds,” said Rick Blackshaw, the brand president.

“It was awesome to see Taylor wearing Keds on stage, and during her US tour we saw over a million of her fans and so many brave girls who love our sneakers as much as Taylor does. We can’t wait to bring that same fearless style to even more fans around the globe.” William K.C. Kee

Tags / Keywords: Lifestyle, Keds, Taylor Swift, concert

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