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Thursday January 16, 2014 MYT 12:00:00 AM
Thursday January 16, 2014 MYT 6:27:28 AM
by mikael wood
Bruno Mars’ Gorilla music video features actress Freida Pinto as a pole dancer who wears next to nothing.
Some of the music — and antics — of today’s artistes leave a bad taste in your mouth.
The record-industry score-keepers at Nielsen SoundScan recently confirmed something many music fans had probably already assumed: Robin Thicke’s Blurred Lines – the cheeky disco-funk jam with the controversial, nudity-enhanced video – was the biggest-selling single of 2013, with 6.5 million copies sold.
The tune, nominated for record of the year at this month’s Grammy Awards, spent 12 straight weeks atop Billboard’s Hot 100, longer than any other song last year; that video, meanwhile, has racked up nearly 300 million views on YouTube.
However singular its domination, though, Blurred Lines was just one of a number of hits that reflected the return of raunch to pop music after several years in which propriety was a more dependable pose.
In 2012, you couldn’t turn on the radio without hearing Carly Rae Jepsen’s squeaky-clean Call Me Maybe or We Are Young by the cuddly New York trio, Fun.
Adele topped album sales that year and the year prior with her old-fashioned 21. And let’s not forget – or maybe let’s do – the self-consciously virtuous folk-rock revival that made mainstream stars of Mumford & Sons and the Lumineers.
By comparison, 2013 came in like a wrecking ball, to quote the year’s most important vulgarian, Miley Cyrus, who set off a national debate about the boundaries of taste with her thrillingly lewd appearance alongside Thicke (and a giant foam finger) on the MTV Video Music Awards.
Pop always circles back to sex; it’s low-hanging fruit ripe for the picking when innovation runs short, the economy tanks or a generation of kiddie-culture stars come of age.
But for listeners who count on artistes to push limits, last year’s wave of obscenity felt like a course correction after the conservatism of the early 2010s.
Cyrus pushed plenty. In wake of the VMAs, she extended the naughty streak with the clip for her chart-topping power ballad Wrecking Ball – it depicts a naked Cyrus astride just such an implement of destruction – and her album Bangerz, on which the former Disney Channel star raps slyly about replacing a man with a battery pack.
For Cyrus, 21, the twerking and tongue-wagging served as a rupture with her tween-idol past.
Ditto Justin Bieber, who spent much of the year sketching a map of grown-up misbehaviour, with unsavoury incidents involving a mop bucket, a Brazilian brothel and a woman reported to be a porn star.
Yet as unified as they seemed in their determination to titillate, Miley and her peers each had their own agendas.
With Blurred Lines (and other off-colour songs from Thicke’s album of the same name), the 36-year-old singer’s goal was the exact opposite of Cyrus’. He was using sex to age himself down and shake off the harmless adult-contemporary vibe he’d accrued thanks to his ultra-sensitive 2007 hit Lost Without U.
You got the same feeling from Bruno Mars’ Gorilla and its video, which starred Freida Pinto as a tequila-pouring pole dancer. Here was the kindly balladeer of Just The Way You Are in a racy rebranding effort.
More pointed bawdiness came from Kanye West, whose album Yeezus felt at times like an explosion of psycho-sexual politics, and Lady Gaga, who for her song Do What U Want enlisted R. Kelly for a little bump ‘n’ grind at the intersection of desire and celebrity.
Kelly lent his imprimatur to several other stars in 2013, including Bieber (in the steamy PYD) and Mars (in an even more lascivious remix of Gorilla). The veteran R&B star put out his own album too, Black Panties, which after a string of decorous retro-soul discs heralded his re-embrace of the kind of outsized bedroom boast with which he’d made his name.
“Tonight,” he sang, “you’re lying with a sex genius.”
And then, perhaps boldest of all, there was Beyonce, who shocked the world in December first by releasing a self-titled album on iTunes with no advance warning, then by peppering the record with far more sex talk – much of it unprintable here – than she’d previously given us reason to expect.
The superstar’s aim seemed to be providing fans with a glimpse into her tightly guarded private life. One highlight of her album is Drunk In Love, a bass-heavy duet with her husband, Jay-Z, about the liberating joy of married sex.
Counter-examples, of course, pointed toward other themes. Eminem scored the year’s second-biggest-selling album with The Marshall Mathers LP 2, where the closest thing to a sex song is Love Game, a hateful screed against an unfaithful ex.
And Lorde and Macklemore & Ryan Lewis both had huge hits with songs about economic woes. In Royals, Lorde described not being able to relate to visions of “gold teeth, Grey Goose, tripping in the bathroom”; the latters’ Thrift Shop is about finding a mink coat for “99 cents”.
But perhaps that class consciousness was part of what fuelled the ribaldry that otherwise flourished. Even the most adventurous evening in, after all, comes cheaper than a night on the town.
“It’s just one of those songs that loosens people up,” Pharrell told me over the summer, referring to Blurred Lines, which he co-wrote and produced. “With everybody so anxious about everything going on in the world, people need something to help them be happy again.”
In an increasingly oversaturated media environment – one in which Cyrus’ every move makes Google News – we also need something to hold our attention.
That might be how we ended up with Timber, which after four weeks at No. 2 is shaping up as one of 2014’s first inescapable hits. An ostensibly party-starting duet between Pitbull and Kesha, the song seems at first like a product of the same mind-set that gave us Blurred Lines and Wrecking Ball.
“I have ‘em like Miley Cyrus,” Pitbull brags over a kind of electro-hoedown groove. “Clothes off, twerking in their bras and thongs.”
Unlike last year’s durable pop erotica, though, Timber wears out its welcome as soon as you realise that this isn’t a song about the excitement of being turned on – it’s about utilising a flimsy turn-on to manufacture excitement.
Coupled with recent signs of economic improvement, it could be bad enough to send us tumbling back into wholesomeness. — Los Angeles Times/McClatchy-Tribune Information Services
> The 56th Annual Grammy Awards will be held on Jan 26 (Jan 27 in Malaysia) at the Staples Centre in Los Angeles, California.
A fool's game
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