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Friday October 4, 2013 MYT 1:05:00 PM
Friday October 4, 2013 MYT 3:11:44 PM
The service will be used to stream albums and singles before they are officially released.
APPLE’S senior vice president Eddy Cue says that the service will be used to stream albums and singles before they are officially released.
The existing iTunes Store already manages to land the exclusive streaming rights for a host of major artists, from Daft Punk to The National, but Apple believes that the current set-up can ask too much of its consumers.
Speaking to Entertainment Weekly, Cue said that having to visit the iTunes Store, either on a PC or mobile device, and then navigate to an artist’s page in order to stream new material can be too many steps.
“It’s a huge improvement to do it on iTunes Radio because you don’t go to a store a lot. Hopefully lots of people will be listening to iTunes Radio a lot; from a discovery perspective it’s significantly better,” he said.
“I think when you go to a store and you go to the Justin Timberlake page and stream it from there, that’s great but that means you went to the store. iTunes Radio lets you discover it without you having to think about it.”
Cue’s announcement also highlights that Apple sees iTunes Radio as a means of further increasing sales of singles and albums on iTunes. The head of iTunes has spoken in the past about what he considers the flaws in the business plans of existing music streaming services such as Spotify and Pandora that charge a subscription to “rent” music to consumers that they will never own.
When interviewed in March as part of iTunes’ tenth anniversary celebrations, Cue questioned the logic of paid subscription services. “[A premium subscription] costs US$10 (RM32) a month, that’s US$120 (RM384) a year, and most average music customers don’t spend that kind of money,” he said. “If you buy it on ownership, you own it, and a subscription model, your subscription never ends if you want to keep listening to it, so you’re paying that US$10 or more for life.”
Supporting this stance is Apple’s own data that shows the average iTunes account holder spends just US$40 (RM128) a year on music.
iTunes Radio officially launched in the US in September and is a free service, supported by advertising that allows users to create themed radio stations and curate tracklists. However, iTunes Match subscribers can get the same service ad-free. Apple is yet to confirm when the service will be going live in other countries, but a recent partnership with Nissan – which makes the car company the exclusive automotive iTunes Radio partner until the end of this year – suggests that until 2014 at least, the service will not be moving beyond North America. – AFP Relaxnews
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Entertainment, iTunes Radio, streaming, music, Apple, Eddy Cue
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