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Thursday May 22, 2014 MYT 4:30:00 PM
Thursday May 22, 2014 MYT 4:44:23 PM
by melody l. goh
J.J. Abrams invites everyone to be part of Star Wars: Episode VII — and support a Unicef initiative at the same time — in a special video message.
Filmmaker J.J. Abrams, who is currently on the set of Star Wars: Episode VII in Abu Dhabi, has recorded a special message inviting everyone to be a part of the movie, and make a necessary change in the world at the same time.
Abrams announced the launch of Star Wars: Force For Change, a Star Wars initiative from Disney and Lucasfilm that is dedicated to finding creative solutions to some of the world’s biggest problems. The first Star Wars: Force for Change campaign, which is also in collaboration with Abrams’ production company Bad Robot, will raise funds and awareness for Unicef’s Innovation Labs and its innovative projects benefitting children in need.
Disney has committed US$1mil (RM3.2mil) to the project, but for the rest of us who don’t have as much extra cash to spare, we can also pledge for as little as US$10 (RM32). The best part about donating (apart from that warm, fuzzy feeling you get from knowing that you’ve helped) is that you automatically get the chance to win a once-in-a-lifetime experience to be in Star Wars: Episode VII!
This campaign, which kicked off earlier today, will run until July 18 (11.59pm PST). You now have 57 more days left to take part.
The grand prize includes an air ticket to London (where the film will shoot at Pinewood Studios) for the winner and a guest, as well as accommodations. The winner will be considered Abrams’ “VIP guest”, thus garnering him/her behind-the-scenes access to the movie as well as the opportunity to meet members of the cast.
Last of all, the winner will be transformed into a Star Wars character and then filmed for a scene in the movie.
Some of the rules and regulations are posted on the YouTube page of the video message: Firstly, you need to be 18 years old to participate. Another important note is that Belgium, Italy, Malta, Singapore and Thailand residents are not eligible for entry (!).
Malaysia is not mentioned anywhere in the statement, but you may need to get clarification from the organisers (or Abrams himself, if he’s not too busy) on eligibility.
Star Wars: Episode VII is set for a December 2015 release and features some of the original actors from the first three films – Harrison Ford, Mark Hamill, Carrie Fisher, Kenny Baker, Peter Mayhew and Anthony Daniels – as well as Domhnall Gleeson and John Boyega.
Head over to StarWars.com/ForceForChange for details of the rules and regulations, or visit omaze.com/starwars for more information on how to make a donation.
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