'Monocle' magazine's culture vulture

CHOOSE THIS PIC OR PIC 1, DO NOT USE BOTH: Monocle magazine's culture vulture Robert Bound wants to challenge readers and 'make them think about something new'. -- CHAN TAK KONG/The Star

The man who decrees what goes into the culture pages of the hip global magazine explains why Seoul tops Tokyo.

Starting off as an avant garde magazine on global affairs in 2007, Monocle is now a leading media powerhouse with its own 24-hour radio station, published books, and lifestyle stores and cafés. The magazine alone was valued at US$115mil (RM375mil) according to a Financial Times report last month.