Home > Lifestyle > Books > News
Saturday April 19, 2014 MYT 3:40:00 PM
Saturday April 19, 2014 MYT 10:40:20 AM
For the second year running, Prada Journal announces the Prada Feltrinelli Prize, a creative writing competition with a 5,000 euro (RM22,372) cash prize.
The Italian luxury label Prada has announced its second creative writing competition, the Prada Feltrinelli Prize through its Prada Journal website, offering a RM22k prize for the winner.
With her PhD in political science, Miuccia Prada has always been seen as one of fashion's clever-clogs. For the second year running, her brand has teamed up with famed Italian publishing house Giangiacomo Feltrinelli Editore for a short story competition.
Last year there were over 1,300 entries that arrived in English, Italian, French, Chinese, Japanese and Turkish. The five winners – hailing from Argentina, Australia, China, Italy and the US – were unveiled in September, with their work later appearing in an e-book published by the brand.
The competition's brief this time around is typically enigmatic: "What are the signs of a changing world? And what situations can we envision? Taking a good look at the details might give us the answer."
Any budding writer can upload their story (of a minimum of 10 pages and a maximum of 20 pages on A4-sized sheets) via the Prada Journal website until June 11. The winner (or winners) will receive a cash prize of 5,000 euros (RM22,372) for their efforts.
It's part of a wider trend within the luxury industry to sprinkle a little cultural pixie-dust on their lifestyle offerings. Prada is well known for its art projects, which have included a recent pop-up installation with Damien Hirst in the Qatari desert and the Fondazione Prada (whose headquarters is set to open next spring in a space designed by Rem Koolhaas).
Fellow Italian designer Giorgio Armani has recently taken a page out of Miuccia Prada's book and launched another cultural project mixing luxury eyewear and young cinematic talent, the Films of City Frames series. – AFP/RelaxNews
Tags / Keywords:
Lifestyle, Books, News
10 reasons Ultron deserves to be a major Avengers movie villain
Graphic versions of novels: Are they any good?
Book the time
New drug combo to fight against asthma
'Wonder Woman' director walks out on movie
Miranda Lambert wins big at Country Music Awards
Bollywood star Anil Kapoor chats about his career and how it’s all about having fun
What price, beauty: 5 things women with good skin do
Dancing the night away
The Script knows how to make a stadium concert feel intimate
Great start to Penang Fashion Week
Qualcomm to tap Samsung Elec to make new mobile processors: report
Court upholds RM100,000 award in damages to comedian
Copyright © 1995-2015 Star Publications (M) Bhd (Co No 10894-D)