In terms of sales performance for festive decorations the Mid- Autumn Festival lantern can only claim to a humble fourth place after Christmas ornaments, Chinese New Year trinkets and Aidilfitri trimmings.
But importers have estimated the market value of this much-loved traditional handicraft has the potential to touch estimated sales of RM11mil per season based on just 20% of the entire Chinese population in Malaysia.
Already a subscriber? Log in.
Limited time offer:
Just RM5 per month.
Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
Follow us on our official WhatsApp channel for breaking news alerts and key updates!
