Good governance in brand-building


Continental Top Products and Engineering Sdn Bhd managing director Yen Yuen Choy (3rd left) and wife See Mun Chun (4th left) receiving the Excellent Service Quality award from Chua while Prof Dr Tan (left), General Chetta (5th from left) and Asia Pacific Top Execellence Brand secretary general Adam Tan (right) look on.

ENTREPRENEURS have been reminded that good governance goes hand-in-hand with brand building and maintaining relevance in today’s global economic climate.

Prof Dr Albert Tan, organising chairman of the 13th Asia-Pacific International Entrepreneur Excellence Award 2014 said this at the award presentation ceremony for the event held recently in Petaling Jaya.

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