Telco rolls out new rewards programmes

New rewards: Zalman (second left) and Celcom Axiata customer value and brand management head Ahmad Taufek Omar (third left) at the launch of the Club Celcom First, XClub and FRENZ Club loyalty programmes for subscribers of the three services. - Photo by IBRAHIM MOHTAR

To express its gratitude to its customers and enhance the latters’ experience, Celcom Axiata Bhd launched the “Club Celcom First”, “Xclub” and “FRENZ Club” loyalty programmes to reward subscribers of the three services.

The programmes allow subscribers to obtain instant rewards based on their routine billable activities such as making calls, sending SMSes and using data on their mobile devices.