Creativity and ingenuity the name of the game in Kancil Award

Kancil Awards 2015 creative council chairman Tan Kien Eng holding the Kancil trophy

CREATIVE campaigns are not limited to those with big budgets or from big agencies, but more importantly, those that are able to strike the right chord with the target audience.

Smaller players can be equally as successful as the bigger ones if they can churn out fresh, imaginative and captivating ideas that engage people. With the theme Deervid vs Golion: Find a Different Way to Fight, the emphasis is that a smaller brand and smaller agency can take on a more established brand and bigger agency if ingenuity is brought to the fore, in this year’s Kancil Awards.