Guinness Anchor drives up profit with better marketing, cost efficiency

In September, GAB marketing director Bruce Dallas (2nd from left), Hans Essaadi (centre) and sales director Thum Chee Yuen (right) launched three Malaysian-inspired designs to celebrate 50 years of Guinness being locally brewed.

KUALA LUMPUR: Guinness Anchor Bhd (GAB), in its first results announcement since Dutch brewer Heineken NV emerged as its major shareholder, reported a 15.6% year-on-year increase in net profit to RM63.099mil for the first quarter ended Sept 30.