Omega targets younger crowd

Urquhart: ‘For me, that’s a bigger challenge than smartwatches: reaching out to the younger half for a product that has this image of being their parents’ sort of world.’ – Bloomberg

ZURICH: A bigger threat than smartwatches is no watches at all, according to Omega president Stephen Urquhart.

The maker of luxury watches – some tied to the James Bond movie franchise – that sell on average for more than US$6,000 is trying to attract younger consumers. More than half of 16-34 year-olds use a mobile phone as their main way to tell the time, according to a YouGov poll.