Suh Kyung-bae: ‘We believe in studying what our customers want.’
SEOUL: AmorePacific Corp, a leading South Korean cosmetics firm, is forging ahead with the opening of new outlets in Malaysia at a time when most companies are scaling back and abandoning expansion plans due to the less than rosy economic outlook.
The company, listed in 2006, has few reservations about moving ahead to create a greater presence of its brands in Malaysia.
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