Celcom plans at least two new products

Latest offering: (from left) Xpax Group brand manager of brand management – access marketing group, Alvin Tan Juan Seng; head of brand management – access marketing group, Bernard Ho Swee Keong; Zalman; and Xpax brand manager of brand management – access marketing group, Muhammad Izahar Mohd Noor at the launch.

KUALA LUMPUR: Celcom Axiata Bhd is planning at least two new product launches by the end of the year, as the telecommunications company (telco) steps up its marketing campaign to boost subscriber base and revenue growth.

Analysts have noted that competition among the big telcos had intensified in recent months. Celcom was among the first companies to offer lower rates for its data plan in April.