Furniture maker Bristol targets 4% revenue growth


KUALA LUMPUR: Office furniture maker Bristol Technologies Sdn Bhd aims a revenue growth of 4% foloowing the introduction of a lifestyle category.

Managing director Yong Yook Seng said the company recorded a yearly revenue of RM30 million from the Malaysian market and RM80 million more from overseas market, which was made up of Asean, European, African and Middle Eastern countries.

"We are strengthening our team and are seeking partners in Indochina, Africa and the Middle East as the regions offer great potential, having recorded promising growth for the past two years," he told Bernama.

Bristol, which has been around for over 33 years, has offices in Indonesia, Singapore, Thailand and India.

On the lifestyle category furniture which caters to middle and high-end users, Yong said as it is still at its infancy stage. Bristol plans to set up a dedicated showroom to enable customers to see first-hand at the products.

Yong said the company would spend RM1.5 million to turn a property that it had bought in Petaling Jaya for RM4 million into a choice showroom for the lifestyle category furniture. 

Bristol has a showroom at its headquarters-cum-factory in Seri Kembangan.

The factory, which operates round the clock on 12 hourly shifts, uses advanced machinery and has a capacity of producing RM200 million worth of furniture. 

Yong said Bristol has no plans to add its production lines due to the challenging business climate, but may set up manufacturing facilities in other countries if the incentives are attractive. 

"We are looking for partners for assembly plants in Indochina (Thailand or Myanmar) to bring down the manufacturing cost," he said.

Bristol's furniture are of high-quality, technologically-precise and premium products, with the price range of between RM300 and RM50,000, he said, adding that the products met by the standards set by the US, European, Japanese, Singaporean, Indonesian and Indian authorities. - Bernama

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