PETALING JAYA: Year-on-year advertising expenditure (adex) in the first half of 2015 was flat, as advertisers were conservative with their spending due to uncertainties both locally and on the global front.
According to Nielsen data, year-to-date (YTD) June 2015 adex stood at RM6.84bil, compared with RM6.82bil in the previous corresponding period.
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