Mulberry upbeat on strategy


LONDON: British handbag maker Mulberry said a return to more affordable prices had boosted sales in the first few weeks of its new financial year after an ill-fated move upmarket led to a 74% fall in full-year profit.

Mulberry has spent the past year reconnecting with its roots in affordable luxury after an attempt to become more exclusive backfired, prompting a string of profit warnings and the departure of chief executive Bruno Guillon.

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Business , Mulberry , earnings

   

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