PETALING JAYA: Advertising expenditure (adex) in February grew 15% year-on-year to RM1.05mil from RM909,924 in the previous corresponding period, driven by campaigns from advertisers looking to drive sales ahead of the impending goods and services tax (GST) on April 1.
“With GST on the horizon, consumer sentiment has turned a little bit cautious – with many holding back purchases,” said an industry observer.
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