Two major changes on entry conditions for MMA 2015

THE Malaysian Media Awards (MMA) 2015 will incorporate two major changes to its conditions of entry in an effort to challenge and push industry boundaries, according to MMA chairman Bala Pomaleh.

This year, he says participating agencies can only submit a maximum of 36 entries across all categories to enhance the quality of submissions. “Entries will also initially be judged purely on a 300-word write-up of the campaign. Once shortlisted, a video or storyboard will then be permitted for the final judging phase; an allowance that is consistent with other international awards,” he adds.