alan tong
FESTIVE season is always a time for sharing and giving. During Chinese New Year, I have seen and heard of organisations lending their hands to the needy. Such events bring cheer to both parties, the contributors and the recipients.
Having said that, charity events are not just confined to festive seasons or special occasions. A sustainable way of contributing to the community will be more impactful in the longer term. This explains why many companies have their own corporate social responsibility (CSR) programme. One of the objectives of such programmes is to channel funds to the needs of the various under-privileged communities.
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