PETALING JAYA: Cautious sentiment among advertisers saw advertising expenditure (adex) contracts 5.4% year-on-year in January to RM1.05bil from RM1.11bil in the previous corresponding period.
The slump in oil price and weakening ringgit against the US dollar had had an impact on sentiment, said Association of Accredited Advertising Agents Malaysia (4As) president Datuk Johnny Mun.
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