PETALING JAYA: The festive season in December failed to bring the needed respite for the advertising industry, weighing down the country’s media advertising expenditure (adex) growth at only 4.7% for 2014.
The annual growth was lacklustre despite some optimism in the middle of the year when Nielsen Malaysia’s data showed a double-digit (13.6%) gain for year-to-date June and the Malaysian Institute of Economic Research forecast an acceleration in economic growth year-on-year.
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