One year on and Maxis chief still needs to keep his sleeves rolled up

Revenue wise, Maxis is earning more per user as its blended average revenue per user has jumped from RM46 in the second quarter of 2013 to RM50 this year. (File pic shows Lundal (right) at the launch of one of Maxis' products. - SAMUEL ONG/THE STAR

NEXT Wednesday, Morten Lundal would have clocked in exactly one year at Maxis Bhd.

He is the head honco at Maxis, and was hand-picked for the job to transform the once dull company that fund managers and analysts shied away from. Consumers were tired by the frequent disruptions in service – the rampant dropped calls – and sometimes the rude bill shocks after usage of data.