LAST WEEK, I was asked to address a group of board members on the importance of strategic risk. I first learned to think about strategy when I was a schoolboy reading Sun Zi’s fourth century BC classic – “The Art of War”. London University Professor Lawrence Freedman’s monumental 2013 book, “Strategy: A History” reminds us that strategy is not just for the military or the corporate captain – doctors have clinical strategies and even social workers have counselling strategies.
Indeed, “there is now no human activity so banal, or intimate that it can be reasonably deprived of a strategy.”