Keeping up with the mobile consumer

AT the rate mobile device usage has rapidly increased worldwide, it’s clear that mobile is more than just a device − it’s a lifestyle. And Malaysia is not exempted from this trend.

According to the Malaysian Communications and Multimedia Commission, Malaysia’s mobile phone penetration rate, at 143.7% in 2014, is the country’s highest thus far. It is unsurprising then that Euromonitor has projected Malaysia’s e-commerce market to be worth US$560mil by 2016.