AIA targets Gen Y market for growth


AIA Msia led by CEO, Bill Lisle visiting Star's

PETALING JAYA: AIA Bhd, one of the top three life insurers in the country, is looking to go big into the Gen Y market, a segment it sees as being relatively untapped with vast potential for growth.

AIA chief executive officer Bill Lisle said the company saw huge opportunities to grow its business in Malaysia, particularly in the Gen Y segment.

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