GREY Singapore vice-president and global strategy director Judd Labarthe was the chief judge of the Malaysia Effie Awards 2013. He has had a hand in over 50 Effie winners internationally. StarBizWeek emailed him a few questions regarding the Effie Bootcamp 2014 that he will lead in Kuala Lumpur next week. The Star is a knowledge partner for Malaysia Effie 2014.
Q: How is this year’s bootcamp different from those of previous years? Why are the sessions divided into Basics and Advanced?
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