China's yuppies a new global auto market force


SHANGHAI/BEIJING: Global automakers are scrambling to meet the demands of China's young urban professionals, who want a car that makes them stand out, yet don't always have the money to splurge on a top-end model.

After nearly two decades of frenzied growth driven mainly by the very wealthy, China's auto market is maturing, yet remains ferociously competitive.

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China , auto , yuppies , entry level , market force

   

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