Cannes Lions judge says great content comes first

Geometry Global Malaysia executive creative director Mehdi Lamloun has won 13 Cannes Lions and will be on the Cannes Lions jury in June.

IDEA is king once more at the Cannes Lions International Festival of Creativity, a shift from the strong focus on technology in recent years.

That is the observation of Mehdi Lamloun (pic), who will be on the Direct Lions jury at the Cannes Lions in June. (Direct marketing is a type of advertising that seeks to elicit a specific “call to action” or response from its target audience.)