THE disappearance of Malaysia Airlines (MAS) flight MH370, despite receiving a lot of attention worldwide and boosting the audience for the mass media, has however had an adverse impact on advertising revenue.
MH370, which was carrying 227 passengers and 12 crew members, departed the KL International Airport at 12.41am on March 8 and disappeared from radar screens within a couple of hours later while over the South China Sea. It was to have landed in Beijing at 6.30am that same day.
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