A Li Ning specialty store in China. Li Ning, one of the top sports brand in China, along with Nike and Adidas, narrowed losses in 2013.
HONG KONG: Li Ning Co Ltd spilt red ink for a second straight year in 2013 but the loss was much smaller than the previous year as China's best known sportswear company offered fewer retail discounts and replenished inventory faster.
China's sportswear makers appear to be emerging from years of overzealous expansion that had been fuelled by Beijing Olympic Games fever. ANTA Sports Products Ltd, the country's biggest player, this month reported a third straight quarter of order growth.
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