Investors prefer pitches by handsome men

BOSTON: Investors are more likely to put money into a business idea pitched by a man than a woman, and even more so if the man is good-looking, according to a new study.

The research, published on Monday in the Proceedings of the National Academy of Sciences and authored by researchers from MIT, Harvard and the Wharton School, reveals that a good idea and an experienced presenter are not always enough to win the financial backing required for a successful start-up.