KUALA LUMPUR: Celcom Axiata Bhd is targeting to double its subscriber base of affluent consumers with its new priority services plan.
“Although this segment is small, it contributes about 25% to the total industry revenue of about RM25bil,” said chief marketing officer Zalman Aefendy Zainal Abidin at the launch of the Celcom First Elite plan.
Already a subscriber? Log in.
Unlock 30% Savings on Ad-Free Access Now!
Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
