Maxis' new CEO ready to take on massive task

IMITATION is the sincerest form of flattery. There is no harm in acknowledging that others tend to do things better. It’s often a fact of life and when Maxis Bhd wanted to transform its worn-out ways of doing things, the domestic cellular reached out to one of its most bitter rivals.

Handpicking Morten Lundal as its new CEO, that move was seen as reaching out to the man that some would say changed the face of the then smallest but most nimble of rivals.