NEW YORK: Viacom Inc reported a nearly 9 percent rise in fiscal fourth-quarter revenue on Thursday, driven by strong advertising growth at its cable networks and improved television ratings, but forecast weaker ad performance in the current quarter.
While advertising performed well in the quarter, Chief Executive Philippe Dauman looked for advertising growth to be weaker sequentially. He said on a conference call that growth would be increase in the mid single digits in the fiscal first quarter.
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