AmBank chairman Tan Sri Azman Hashim said AmBank realises that the country's financial services market is rapidly evolving, and customers have become far more sophisticated.
KUALA LUMPUR: AmBank Group has embarked on an exercise to upgrade its services for its customers in order to deliver its brand promise, spending about RM600mil, of which a large amount will go towards upgrading its core banking system.
The group is also utilising approximately RM10mi for its brand repositioning exercise. This RM600mil expenditure was incurred beginning April 1, 2013
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