PETALING JAYA: Sushi Kin Sdn Bhd, which operates the Japanese Sushi King restaurant chain, is looking forward to win the Star Business Awards (SOBA) after winning another local award for eight years in a row.
Its executive director Law Hwee Ching said SOBA was a means to challenge the company to grow further. “We also see it as a means to improve our brand image as being a winner in an award organised by the leading English daily would also mean prominent coverage for us,” she said. Sushi King has grown from its first 900 sq ft premise in a retail mall in 1995 to a chain of 75 outlets including three in Sabah and five in Sarawak.
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