LONDON/NEW YORK: BMW aims to win a "meaningful" segment of the electric car market with its i-series battery-powered models by offering luxurious styling and packages designed to help owners overcome the traditional hurdles to electric car ownership.
Among the incentives offered by the world's biggest luxury carmaker is what it calls "BMW add-on mobility", which gives owners access to a pool of traditional gas-powered BMW vehicles to use on longer journeys when an electric car might not be practical.
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