Home › Business › Business News
Tuesday, 9 July 2013
Senior General Manager-Commercial Services Division Faizah Khairuddin.
"Airport operators around the world including MAHB is now moving forward to the non-aviation segment, especially from commercial revenue," said Senior General Manager-Commercial Services Division Faizah Khairuddin.
"The company has plans to grow a bigger portion of the non-aeronautical segment from the current contribution of 52 per cent to our total revenue," she said at a media conference after launching 'Indulge Till You Fly (ITUF) 2013-2014' campaign here today.
"We aim to grow up to two-thirds of revenue from non-aviation segment while one-third will come from aviation segment," she added.
She said this target was ambitious for MAHB but very viable because the group has a lot of opportunities that needed to be deliberated.
On the ITUF campaign Faizah said the campaign was part of MAHB's drive to raise awareness of the dual roles of its international airports, as transportation hubs and lifestyle destinations.
She also mentioned that during last year's campaign, the airport operator garnered a 134% hike in sales generated through the campaign while the average spend by travellers also went up by 50%.
"We are confident of achieving this year's target because we have a great team to convert the airports to become a wonderland for shopping spree," she added.
Malaysia Airports' 2013/2014 ITUF Campaign will start from tomorrow till Feb 28, 2014 at all international airports KLIA-LCCT-KLIA, Langkawi, Penang, Kuching and Kota Kinabalu. - Bernama
MDeC set to speed up big data analytics adoption
Bursa net profit rises 58%
Apple roars back to close smartphone gap with Samsung
Google takes hit on slower-than-expected growth
Dynamic and Stylish BMW X1
Healthy living in the heart of Ampang
4,000 in the dark as excavator snaps underground cables
FIFPro to take legal action over rights for unpaid players
Mat Sabu: Mustafa's statement on local polls not PAS stand
Copyright © 1995-2015 Star Publications (M) Bhd (Co No 10894-D)