Strong brand a necessity for business, says BAM president

A BUSINESS can only be resilient as long as it has an equally sturdy brand, says Branding Association of Malaysia (BAM) president Datuk Eric Chong.

“A business is unlikely to be strong if the brand is not strong,” he says. “It’s up to business leaders to take branding seriously. It’s the only way to lead a business and take it to the next level.”