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Wednesday June 12, 2013 MYT 12:00:00 AM
Wednesday June 12, 2013 MYT 9:11:15 AM
by eugene mahalingam
PETALING JAYA: Bosch Malaysia is expecting double-digit sales growth for all business divisions this year, as it expands its domestic footprint and intensifies promotional activities.
Bosch Malaysia & Singapore managing director Martin Hayes said the technology-based company plans to expand to Kelantan and Johor as well as Sabah and Sarawak.
“We expect to progressively expand our footprint in line with the rising affluence of Malaysia and its increasing demand for cutting-edge technologies in everyday life,” he said at a media briefing on Bosch Malaysia’s 2012 financial results.
Hayes added that the company would also be introducing its latest line-up of web-based surveillance cameras designed for high performance under extreme low-light conditions, as well as a series of automotive spare parts for local and Asian-made passenger cars within the year.
He said the automotive aftermarket division, which recorded a 4% increase in sales last year, would be expanding its distribution network to enhance the availability of its products such as spark plugs, wipers, batteries and other spare parts to customers.
Hayes, who is also the president of Bosch South-East Asia, noted that Iskandar Malaysia, the Sabah Development Corridor, the East Coast Economic Region and the Sarawak Corridor of Renewal Energy offered opportunities to Bosch Malaysia to become a one-stop solutions provider.
Bosch Malaysia recorded an 8% growth in sales in 2012 to RM528mil from RM488mil a year earlier, underpinned by improved performances across its various business divisions.
“With this continued growth, Malaysia remains the third-largest contributor out of the ten countries in South-East Asia that Bosch is present in, after Singapore and Thailand,” he said.
Sales for the company’s security systems division rose 24% year-on-year (y-o-y) in 2012, while its drive and control division gained 12% during the same period.
The company’s automotive original equipment division, meanwhile, increased 25% y-o-y.
Hayes pointed out that Malaysia was well entrenched to be a key growth market in South-East Asia.
“The country is undergoing further industrialisation and rapidly expanding its infrastructure to be increasingly competitive, regionally and globally.”
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