Puma hires jeweller CEO


COPENHAGEN: Puma poached a new chief executive from Danish jeweller Pandora, hiring a man with experience on the soccer field and at longtime rival Adidas to lead a turnaround of the German sportswear company.

Bjorn Gulden has revived the fortunes of Pandora in the year he has been in charge, more than doubling the share price and pushing sales up 53%. Reuters

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