Astro sees higher average revenue per user with completion of customers’ migration to HDTV

KUALA LUMPUR: With the completion of the migration of Astro Malaysia Holdings Bhd's existing subscriber base to the B.yond high-definitiion (HD) TV platform, the company expects average revenue per user (ARPU) to possibly increase.

“We have proven our hypothesis, which is once they have the set-top-boxes (STBs), they would take up the products and services. We've seen our ARPU grow 5% year-on-year from RM89 to RM93,” said chief executive officer Datuk Rohana Rozhan.